George Lois

Date of Birth: June 26, 1931

Zodiac Sign: Cancer

Biography

George Lois is a legendary American art director, graphic designer, and author, best known for his groundbreaking work in advertising and magazine design. Born in New York City, Lois emerged as a pivotal figure during the creative revolution of the 1960s, transforming the landscape of visual communication. He attended the High School of Music & Art and later Pratt Institute, although he left before completing his degree. Lois began his career at CBS, where he worked under the tutelage of William Golden. In 1960, he co-founded the advertising agency Papert Koenig Lois (PKL), which rapidly became known for its bold and innovative campaigns. Lois was instrumental in creating some of the most iconic advertisements of his time, including the “I Want My MTV” campaign and the memorable Esquire magazine covers of the 1960s and 1970s. These covers often featured provocative and culturally relevant imagery that challenged societal norms and expectations. A recipient of numerous awards, including induction into the Art Directors Hall of Fame and the One Club Creative Hall of Fame, George Lois has left an indelible mark on the fields of advertising and design. He has authored several books, sharing his expertise and insights on creativity, branding, and the power of visual storytelling.

5 Interesting Facts about George Lois

1. George Lois is often credited with creating the “Big Idea” in advertising, which emphasizes a central, compelling concept that drives a campaign.

2. He designed over 92 covers for Esquire magazine, many of which are considered masterpieces of magazine design.

3. Lois was a contemporary and friend of other advertising legends like Bill Bernbach and David Ogilvy.

4. He has received the prestigious AIGA Medal for his contributions to the field of design and visual communication.

5. Despite leaving Pratt Institute early, Lois received an honorary doctorate from the institution in recognition of his achievements in design and advertising.

5 Most Interesting Quotes from George Lois

1. “Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.”

2. “You can be cautious or you can be creative, but there’s no such thing as a cautious creative.”

3. “The creative act, the defeat of habit by originality, overcomes everything.”

4. “Great advertising makes food taste better, cars run better, trains run faster. It changes the perception of everything.”

5. “The most powerful element in advertising is the truth.”

Highest Net Worth Achieved

George Lois’s highest net worth is estimated to be around $5 million, accrued from his successful career in advertising and design, as well as his books and speaking engagements.

Children

George Lois has two sons: Harry Lois and Luke Lois. Both have followed in their father’s creative footsteps, with Harry working in graphic design and Luke in advertising.