Morris Hite

Date of Birth: November 16, 1910

Zodiac Sign: Scorpio

Date of Death: March 27, 1983

Biography

Morris Hite was a prominent American businessman and advertising executive who made significant contributions to the advertising industry in the mid-20th century. Born in Texas, Hite’s career began modestly, but he quickly rose to prominence through his innovative ideas and strategic thinking. He is best known for his work with Tracy-Locke, a Dallas-based advertising agency, which he transformed into one of the most successful firms in the United States. Hite’s approach to advertising was revolutionary for its time. He believed in the power of creativity combined with rigorous research and data analysis. This methodology not only set new standards in the industry but also brought immense success to his clients. Throughout his career, Hite worked with major brands such as Frito-Lay, Haggar Slacks, and Borden’s Dairy. In addition to his professional achievements, Hite was an active member of the community and a philanthropist. He supported numerous charitable organizations and educational institutions, believing in giving back to society. Morris Hite’s legacy continues to influence the advertising world, and his principles are still taught in business schools today.

5 Interesting Facts about Morris Hite

1. Morris Hite was inducted into the Advertising Hall of Fame in 1983, the same year he passed away.

2. He started his career in advertising as a copywriter before eventually rising to the position of CEO at Tracy-Locke.

3. Hite was known for his belief in “selling the sizzle, not the steak,” emphasizing the importance of selling the experience or emotion rather than just the product.

4. Under his leadership, Tracy-Locke became the first advertising agency to conduct a comprehensive nationwide consumer survey.

5. Hite was a passionate advocate for ethical advertising practices and was instrumental in establishing industry standards for truth in advertising.

5 Most Interesting Quotes from Morris Hite

1. “The secret of effective advertising is not to create something new, but to uncover what is already there.”

2. “Advertising is the art of making people believe they want something they don’t need.”

3. “Success in advertising comes from the ability to see things from the consumer’s perspective.”

4. “Creativity without strategy is art. Creativity with strategy is advertising.”

5. “In the end, it’s not about the product you sell but the story you tell.”

Highest Net Worth Achieved

At the peak of his career, Morris Hite’s net worth was estimated to be around $10 million.

Children

Morris Hite had two children, a son named Morris Hite Jr. and a daughter named Margaret Hite. Both of his children pursued careers outside the advertising industry.