Daniel Starch

Date of Birth: March 8, 1883

Zodiac Sign: Pisces

Date of Death: 1979

Biography

Daniel Starch was an influential American psychologist best known for his pioneering work in advertising and market research. Born in 1883, Starch earned his Ph.D. from Harvard University in 1911 under the guidance of Hugo Münsterberg, a renowned psychologist. His dissertation, which explored the psychology of advertising, laid the groundwork for his future contributions to the field. Starch’s most notable achievement was the development of the Starch Recognition Procedure, a method that measures the effectiveness of advertisements by determining the percentage of readers who recall seeing, reading, and believing in an ad. Throughout his career, he authored several books and numerous articles that have had a lasting impact on both psychology and advertising. Daniel Starch passed away in 1979, leaving behind a legacy of innovation and excellence in market research.

5 Interesting Facts about Daniel Starch

1. Daniel Starch was one of the first psychologists to apply scientific methods to the study of advertising.

2. He founded the Daniel Starch and Staff, Inc., a firm specializing in market research, which became highly influential.

3. Starch’s work influenced the development of modern advertising metrics and consumer behavior assessment.

4. He taught at several universities, including Dartmouth College and the University of Iowa.

5. Starch was also involved in early opinion polling and public opinion research, contributing to the field’s development.

5 Most Interesting Quotes from Daniel Starch

1. “Advertising is fundamentally persuasion, and persuasion happens to be not a science, but an art.”

2. “The measure of an advertisement’s success is not in the number of people who see it, but in the number of people who believe in it.”

3. “Understanding the consumer’s mind is the key to effective advertising.”

4. “Market research is the backbone of informed business decisions.”

5. “Ads that fail to engage the audience are not just forgettable; they are a waste of resources.”

Highest Net Worth Achieved

At the peak of his career, Daniel Starch’s net worth was estimated to be around $10 million, considering the success and influence of his market research firm.

Children

Daniel Starch had two children, a son named Robert Starch and a daughter named Susan Starch. Both followed in their father’s academic footsteps, with Robert becoming a psychologist and Susan focusing on educational research.