Date of Birth: May 20, 1944
Zodiac Sign: Taurus
Date of Death: October 22, 2022
Biography
Dietrich Mateschitz was an Austrian businessman best known as the co-founder of Red Bull GmbH, the company behind the world-famous energy drink, Red Bull. Born in Sankt Marein im Mürztal, Styria, Austria, Mateschitz had a keen interest in marketing from a young age. He studied at the Vienna University of Economics and Business Administration, where he earned a marketing degree in 1972. After a brief stint in the marketing department of Unilever and later Blendax, a German cosmetics company, Mateschitz’s life took a pivotal turn during a business trip to Thailand in 1982. There, he discovered a local energy tonic called Krating Daeng, created by Chaleo Yoovidhya. Realizing its potential, Mateschitz partnered with Yoovidhya to adapt and globalize the product, leading to the birth of Red Bull in 1987. Under Mateschitz’s leadership, Red Bull not only revolutionized the energy drink market but also became a major player in sports marketing, owning teams in Formula 1, soccer, and extreme sports events. His innovative marketing strategies and sponsorship deals helped build Red Bull into a household name globally.
5 Interesting Facts about Dietrich Mateschitz
1. Dietrich Mateschitz held a 49% stake in Red Bull GmbH, making him one of the richest individuals in Austria.
2. He was known for his love of extreme sports and even owned a private island in Fiji named Laucala.
3. Mateschitz played a significant role in promoting and sponsoring extreme sports events, including the Red Bull Air Race and Red Bull X-Fighters.
4. He was a major influencer in Formula 1 racing, owning both the Red Bull Racing and Scuderia Toro Rosso (now Scuderia AlphaTauri) teams.
5. In addition to his business ventures, Mateschitz was a philanthropist, funding various projects through his foundation, Wings for Life, which focuses on spinal cord research.
5 Most Interesting Quotes from Dietrich Mateschitz
1. “We don’t bring the product to the people, we bring people to the product.”
2. “If we don’t create the market, it doesn’t exist.”
3. “Red Bull gives you wings.”
4. “Marketing is not about selling a product, it’s about creating an experience.”
5. “We are not in the beverage business, we are in the people business.”
Highest Net Worth Achieved
At the peak of his career, Dietrich Mateschitz’s net worth was estimated to be around $27.4 billion.
Children
Dietrich Mateschitz had one son, Mark Mateschitz, who has been involved in the family business and currently holds stakes in Red Bull GmbH.
Relevant Links
1. [Red Bull Official Website](https://www.redbull.com
2. [Forbes Profile on Dietrich Mateschitz](https://www.forbes.com/profile/dietrich-mateschitz/
3. [Wings for Life Foundation](https://www.wingsforlife.com
5. [Red Bull Racing](https://www.redbullracing.com
