Fairfax Cone

Date of Birth: February 21, 1903

Zodiac Sign: Pisces

Date of Death: June 20, 1977

Biography

Fairfax Mastick Cone was a pioneering American advertising executive and businessman, best known for co-founding the Foote, Cone & Belding (FCB) advertising agency, one of the largest and most successful advertising firms in the world. Born in California, Cone graduated from the University of California, Berkeley, before embarking on a career in advertising. He was known for his innovative and creative approach to advertising, emphasizing the importance of clear and honest communication with consumers. His leadership and vision helped shape the modern advertising industry.

5 Interesting Facts about Fairfax Cone

1. Fairfax Cone co-founded his advertising agency, Foote, Cone & Belding (FCB), in 1942.

2. He was instrumental in developing the concept of “truth in advertising,” advocating for honest and straightforward communication with consumers.

3. Cone was a prolific writer and speaker on advertising and marketing topics, contributing to the industry’s professional literature.

4. He was inducted into the American Advertising Federation’s Advertising Hall of Fame in 1975.

5. Cone was known for his philanthropic efforts, supporting various educational and cultural institutions throughout his life.

5 Most Interesting Quotes from Fairfax Cone

1. “Advertising is what you do when you can’t go see somebody. That’s all it is.”

2. “Good advertising is a happy wedding of words and pictures, not a contest between them.”

3. “The first duty of advertising is not to be dull.”

4. “The consumer isn’t a moron; she’s your wife.”

5. “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

Highest Net Worth Achieved

While exact figures are not available, Fairfax Cone’s highest net worth is estimated to have been in the millions of dollars, given the success and longevity of Foote, Cone & Belding.