Date of Birth: June 26, 1931
Zodiac Sign: Cancer
Biography
George Lois is an iconic American art director, designer, and author, best known for his work in the advertising industry and his influential role in shaping modern visual culture. Born in the Bronx, New York, Lois attended the High School of Music & Art and later studied at Pratt Institute. He began his career at CBS and then joined the advertising agency Doyle Dane Bernbach, where he honed his distinctive, provocative style. Lois is perhaps most renowned for his work on Esquire magazine covers during the 1960s and 70s, which are considered some of the most memorable and controversial in magazine history. His covers featured bold imagery and social commentary, pushing the boundaries of design and public discourse. In addition to his magazine work, Lois co-founded several agencies, including Lois, Holland, Callaway, and later Lois/USA. His innovative campaigns have left a lasting impact on the advertising world, earning him numerous awards and accolades. Lois has authored several books, sharing his experiences and insights into the world of advertising and design. His legacy continues to inspire new generations of designers and advertisers.
5 Interesting Facts about George Lois
1. George Lois created some of the most famous Esquire magazine covers, including the iconic Muhammad Ali cover where Ali is depicted as Saint Sebastian.
2. He played a significant role in the launch of MTV, helping to coin the phrase “I want my MTV!”
3. Lois was inducted into the Art Directors Hall of Fame in 1978.
4. He has written several books, including “Damn Good Advice (For People with Talent!)” and “George Lois on His Creation of the Big Idea.”
5. His work is part of the permanent collections at the Museum of Modern Art (MoMA) in New York.
5 Most Interesting Quotes from George Lois
1. “Great advertising makes food taste better, makes cars run better, makes trains run faster.”
2. “Creativity can solve almost any problem.”
3. “If you’re not a risk taker, you should get the hell out of advertising.”
4. “You can be cautious or you can be creative, but there’s no such thing as a cautious creative.”
5. “I don’t build in order to have clients. I have clients in order to build.”
Highest Net Worth Achieved
At the height of his career, George Lois’s net worth was estimated to be around $25 million.
Children
George Lois has one son, Luke Lois, who has followed in his father’s footsteps, working in the creative and advertising industries.
Relevant Links
1. [George Lois – Wikipedia](https://en.wikipedia.org/wiki/George_Lois
2. [George Lois on MoMA](https://www.moma.org/artists/3585
4. [George Lois Official Website](http://www.georgelois.com/
