Jonah Peretti

Date of Birth: January 1, 1974

Zodiac Sign: Capricorn

Biography

Jonah Peretti is an influential American entrepreneur, best known as the co-founder and CEO of BuzzFeed, a leading digital media company renowned for its viral content. Born in Oakland, California, Peretti’s innovative approach to online media has significantly shaped the digital landscape. He is also a co-founder of The Huffington Post, which further cemented his reputation as a digital media pioneer. Peretti attended the University of California, Santa Cruz, where he majored in environmental studies, and later earned a master’s degree from the MIT Media Lab. His career began with an interest in the interplay between technology and culture, ultimately leading to the creation of platforms that combine news, entertainment, and social sharing in groundbreaking ways.

5 Interesting Facts about Jonah Peretti

1. Jonah Peretti coined the term “clickbait” to describe BuzzFeed’s early content strategy, which focused on generating high engagement through compelling headlines.

2. He was a teacher before venturing into digital media, working at a school in New Orleans.

3. Peretti was instrumental in developing the concept of “social sharing” as a key metric for online content success.

4. He co-founded The Huffington Post in 2005 alongside Arianna Huffington, Kenneth Lerer, and Andrew Breitbart.

5. Peretti’s work has earned him a spot on various influential lists, including Fortune’s “40 Under 40” and Fast Company’s “Most Creative People in Business.”