Date of Birth: November 21, 1968
Zodiac Sign: Scorpio
Biography
Jorgen Vig Knudstorp is a prominent Danish businessman best known for his tenure as the CEO of The LEGO Group. He was born in Fredericia, Denmark, and has significantly contributed to the global success and revitalization of the LEGO brand. Knudstorp joined LEGO in 2001 and quickly climbed the corporate ladder due to his innovative and strategic thinking. In 2004, he was appointed as CEO, becoming the first non-family member to hold this position. Under his leadership, LEGO experienced a remarkable turnaround, transforming from a company on the brink of bankruptcy to one of the most successful toy manufacturers in the world. Knudstorp’s focus on core products, innovation, and brand strength has left an indelible mark on the company. After stepping down as CEO in 2017, he continued to serve as Executive Chairman of the LEGO Brand Group, ensuring the company’s continued growth and adherence to its values.
5 Interesting Facts about Jorgen Vig Knudstorp
1. Jorgen Vig Knudstorp holds a master’s degree in Economics from Aarhus University in Denmark.
2. Before joining LEGO, he worked as a McKinsey & Company consultant.
3. Knudstorp is credited with initiating the LEGO Serious Play program, which uses LEGO bricks to enhance creative thinking in business.
4. Under his leadership, LEGO launched some of its most successful product lines, including LEGO Friends and LEGO Ninjago.
5. He is a strong advocate for sustainability and has driven LEGO’s commitment to producing sustainable and environmentally friendly products.
5 Most Interesting Quotes from Jorgen Vig Knudstorp
1. “Only the best is good enough.”
2. “You need to be able to balance creativity and structure.”
3. “We are not just selling products; we are selling experiences.”
4. “Our goal is to inspire and develop the builders of tomorrow.”
5. “Sustainability is not just an add-on to our business; it’s part of our core values.”
Highest Net Worth Achieved
As of his tenure with LEGO, Jorgen Vig Knudstorp achieved a net worth estimated to be around $150 million.
Children
Jorgen Vig Knudstorp is married and has four children. He has often mentioned that his children have inspired him and influenced his work with LEGO.
Relevant Links
1. [Jorgen Vig Knudstorp on LinkedIn](https://www.linkedin.com/in/jorgen-vig-knudstorp
3. [Forbes Profile](https://www.forbes.com/profile/jorgen-vig-knudstorp/
5. [LEGO’s Turnaround Story](https://hbr.org/2017/10/inside-legos-wild-success
