Date of Birth: October 30, 1926
Zodiac Sign: Scorpio
Date of Death: July 6, 2007
Biography
Lois Wyse was an influential American businesswoman, advertising executive, and author. Born Lois Wohlgemuth in Cleveland, Ohio, she co-founded Wyse Advertising with her first husband Marc Wyse in 1951. The firm became renowned for its innovative and memorable ad campaigns, including the famous slogan for the J.M. Smucker Company: “With a name like Smucker’s, it has to be good.” In addition to her remarkable career in advertising, Wyse was a prolific writer, authoring more than 60 books that ranged from business advice to poetry and fiction. Her writings often touched on themes of love, family, and the intricacies of human relationships. Wyse’s ability to blend wit and wisdom made her a beloved figure in both the business and literary worlds. Wyse was also known for her philanthropy and involvement in various charitable organizations. She was a dedicated advocate for women’s rights and used her platform to support causes she cared deeply about.
5 Interesting Facts about Lois Wyse
1. Lois Wyse co-founded Wyse Advertising, which became one of the most successful advertising firms in the United States.
2. She authored over 60 books, including bestsellers like “The Rosemary Touch” and “Funny, You Don’t Look Like a Grandmother.”
3. Wyse’s advertising firm created the iconic slogan for Smucker’s: “With a name like Smucker’s, it has to be good.”
4. She was a regular columnist for Good Housekeeping magazine.
5. Wyse was a strong advocate for women’s rights and was involved in numerous philanthropic activities.
5 Most Interesting Quotes from Lois Wyse
1. “A good ad should be like a good sermon; it must not only comfort the afflicted, it must also afflict the comfortable.”
2. “Men are taught to apologize for their weaknesses, women for their strengths.”
3. “Grandmothers are just antique little girls.”
4. “Love is a little haven of refuge from the world.”
5. “The best thing to spend on your children is your time.”
Highest Net Worth Achieved
At the peak of her career, Lois Wyse’s net worth was estimated to be around $50 million.
Children
Lois Wyse had two children, Robert Wyse and Katherine Wyse Goldman.
Relevant Links
1. [Lois Wyse – Wikipedia](https://en.wikipedia.org/wiki/Lois_Wyse
2. [Lois Wyse – New York Times Obituary](https://www.nytimes.com/2007/07/07/obituaries/07wyse.html
3. [Lois Wyse – Good Housekeeping](https://www.goodhousekeeping.com/author/223234/lois-wyse/
5. [Lois Wyse – Find A Grave](https://www.findagrave.com/memorial/20376656/lois-wyse
