Maurice Saatchi

Date of Birth: June 21, 1946

Zodiac Sign: Cancer

Biography

Maurice Saatchi, Baron Saatchi, is a prominent British businessman and co-founder of the advertising agency Saatchi & Saatchi, which became one of the world’s largest advertising agencies in the 1980s. Born into a Jewish family that emigrated from Iraq to the United Kingdom, Maurice, alongside his brother Charles, revolutionized the advertising industry with their innovative and often controversial campaigns. After parting ways with Saatchi & Saatchi, the brothers founded M&C Saatchi in 1995, which quickly grew to become another leading global advertising agency. Maurice has also been active in politics, serving as a member of the Conservative Party and being elevated to the House of Lords as Baron Saatchi in 1996. Throughout his career, Maurice has been recognized for his contributions to both advertising and public service.

5 Interesting Facts about Maurice Saatchi

1. Maurice Saatchi was born in Baghdad, Iraq, and moved to London with his family in 1947.

2. He was knighted in 1996 and later became a life peer, taking the title Baron Saatchi.

3. Maurice co-founded the Centre for Policy Studies, a leading UK think tank, in 1974.

4. The Saatchi brothers’ advertising campaigns included high-profile clients like British Airways and Margaret Thatcher’s Conservative Party.

5. Maurice has authored several books, including “The Science of Politics” and “Do Not Resuscitate.”

5 Most Interesting Quotes from Maurice Saatchi

1. “Simplicity is the outcome of technical subtlety. It is the goal, not the starting point.”

2. “The most powerful element in advertising is the truth.”

3. “Advertising is the art of persuasion.”

4. “Great ideas come from the unconscious. This is true in art, in science, and in advertising.”

5. “The most effective way to achieve right relations with any living thing is to look for the best in it—and then help that best into the fullest expression.”