Reggie Fils-Aime

Date of Birth: March 25, 1961

Zodiac Sign: Aries

Biography

Reggie Fils-Aime is a prominent American businessman best known for his tenure as the President and Chief Operating Officer of Nintendo of America, a role he held from 2006 until his retirement in 2019. Born and raised in the Bronx, New York, Reggie graduated from Cornell University in 1983 with a Bachelor of Science degree in Applied Economics. Before joining Nintendo, he held various marketing and sales roles at companies like Procter & Gamble, Pizza Hut, Guinness, and VH1. Reggie joined Nintendo in December 2003 as Executive Vice President of Sales and Marketing. He quickly became a fan favorite due to his charismatic and straightforward style, famously declaring at the 2004 E3 press conference, “My name is Reggie. I’m about kicking ass, I’m about taking names, and we’re about making games.” Under his leadership, Nintendo saw the successful launches of the Nintendo DS, Wii, 3DS, and Nintendo Switch, significantly impacting the global gaming market. After retiring from Nintendo, Reggie joined the boards of directors for companies like GameStop and Brunswick Corporation and became a Leader in Residence at Cornell University.

5 Interesting Facts about Reggie Fils-Aime

1. Reggie Fils-Aime was the first American and first African-American President and COO of Nintendo of America.

2. He was instrumental in the marketing success of the Nintendo Wii, which became one of the best-selling consoles of all time.

3. Reggie is known for his memorable quotes and larger-than-life presence at industry events like E3.

4. He has received numerous awards for his contributions to the gaming industry, including the Legend Award at the New York Videogame Critics Circle ceremony in 2019.

5. Reggie authored a book titled “Disrupting the Game: From the Bronx to the Top of Nintendo,” detailing his career journey and business philosophy.